Privacy policy

Last updated: September 2026

Samuel Johnston respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit samueljohnston.com, purchase from us, create an account, contact us, subscribe to marketing or otherwise interact with Samuel Johnston.

1. Who We Are

Samuel Johnston is a trading name of SJTK Limited, a company registered in Northern Ireland.

Company Number: NI741288

For the purposes of applicable data-protection law, SJTK Limited trading as Samuel Johnston is the controller of personal information covered by this Privacy Policy.

For privacy enquiries, you can contact us at:

Email: customer-services@samueljohnston.co.uk

Postal Address:
Samuel Johnston
Unit A, Adelaide Business Centre
4 Apollo Road
Belfast
BT12 6HP
Northern Ireland

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

It may include:

your name;
billing and delivery address;
email address;
telephone or mobile number;
customer account and login information;
order and purchase history;
payment and transaction information;
delivery and tracking information;
returns, refunds and warranty information;
communications with our Customer Services team;
competition or promotion entries;
marketing preferences;
information you provide in product reviews, forms or surveys;
IP address, browser, device and operating-system information;
information about how you use our website;
cookie and similar technology information; and
fraud-prevention and security information.

Payment-card transactions are processed using secure payment providers. We do not normally receive or store your complete payment-card details ourselves.

3. How We Collect Your Information

We may collect personal information directly from you when you:

place an order;
create or use a customer account;
contact Customer Services;
arrange a return, refund or warranty claim;
subscribe to email, SMS or other marketing;
enter a competition or promotion;
submit a review, form, survey or enquiry; or
otherwise provide information to us.

We also collect certain information automatically when you use our website through cookies and similar technologies.

We may receive information from third parties involved in providing our services, such as payment providers, delivery companies, ecommerce providers, fraud-prevention services, retail or fulfilment partners, manufacturers, suppliers and other service providers.

4. How We Use Your Personal Information

We only use personal information where we have a lawful reason to do so.

Processing & Fulfilling Your Order

We use your information to:

process and manage your order;
take and verify payment;
arrange fulfilment and delivery;
provide tracking information;
communicate with you about your order;
process cancellations, returns and refunds; and
provide warranty and after-sales support.

This processing is generally necessary to perform our contract with you or to take steps at your request before entering into a contract.

Customer Service

We use your information to respond to enquiries, investigate problems, provide product support and maintain appropriate records of our communications.

Depending on the circumstances, we process this information because it is necessary to perform our contract with you or because we have a legitimate interest in providing effective customer service and maintaining appropriate business records.

Fraud Prevention & Security

We may use information to prevent and detect fraud, protect our customers and business, secure our website and payment processes and investigate suspicious activity.

We do this where necessary for our legitimate interests in protecting our business and customers and, where applicable, to comply with legal obligations.

Legal & Regulatory Requirements

We may process and retain information where necessary to comply with our legal obligations, including accounting, taxation, consumer protection, product safety and other regulatory requirements.

Improving Our Website & Services

We may use information about how customers interact with our website and services to understand performance, troubleshoot problems and improve our website, products and customer experience.

Depending on the technology and purpose involved, we rely on our legitimate interests or your consent where consent is required.

Marketing

Where permitted, we may use your contact details and marketing preferences to send you information about products, offers, promotions and other Samuel Johnston news.

Where consent is required, we will only send such marketing after obtaining the appropriate consent.

You can unsubscribe from email marketing at any time by using the unsubscribe link contained in our marketing emails or by contacting us.

Withdrawing from marketing does not prevent us from sending essential service communications relating to an order, payment, delivery, return, refund, warranty claim or Customer Services enquiry.

5. Shopify & Our Ecommerce Platform

Our online store is operated using Shopify, which provides the ecommerce technology used to operate our website, customer accounts, checkout and related services.

Personal information may be processed by Shopify in connection with providing these services and, where enabled and permitted, to support functions such as analytics, personalisation, advertising measurement and improvement of our ecommerce services.

The ways in which information may be used for non-essential analytics, advertising or personalisation are subject to applicable data-protection requirements and your privacy choices where consent or an opt-out is required.

We also use Shopify applications and integrations to provide functions such as order management, fulfilment, invoicing, customer communications, reviews, marketing, analytics and other ecommerce services.

6. Payments

Payments are processed through secure payment providers.

Depending on the payment method you select, relevant personal and transaction information may be provided to the payment provider so that it can process your payment, prevent fraud and provide its services.

Payment options available through our website may include Shopify's supported payment services, PayPal and Klarna, together with other payment methods made available at checkout from time to time.

Where you choose a third-party payment or finance provider such as PayPal or Klarna, that provider may process your personal information in accordance with its own privacy information and terms.

The payment methods available to you may vary depending on your location, currency, order value and other eligibility requirements.

Samuel Johnston does not normally receive or store your complete payment-card details.

7. Delivery, Fulfilment & Retail Partners

To fulfil your order, we may share relevant personal information with organisations involved in processing and delivering it.

These may include:

couriers and postal operators;
warehouse and fulfilment providers;
manufacturers or suppliers dispatching products directly;
authorised retail or fulfilment partners; and
providers of tracking and delivery-management services.

We only provide the information reasonably necessary for them to perform the relevant service.

Samuel Johnston operates fulfilment facilities in Belfast (UK) and Dublin (Ireland). Depending on the products ordered and your delivery location, information necessary to fulfil your order may therefore be processed through the appropriate fulfilment operation.

Where an order is fulfilled by a supplier or retail partner on our behalf, we may provide that organisation with information such as your name, delivery address, contact details and relevant order information so that it can fulfil and deliver your purchase.

8. Other Organisations We Share Information With

Depending on the services you use and your interaction with us, we may share relevant personal information with categories of organisations including:

ecommerce and website service providers;
payment and finance providers;
couriers and fulfilment providers;
manufacturers, suppliers and authorised service agents;
accounting, invoicing and business-management providers;
IT, hosting and security providers;
customer-service providers;
email and communications providers;
analytics providers;
advertising and marketing providers, where permitted;
fraud-prevention and payment-security providers;
professional advisers, such as accountants, auditors or legal advisers; and
regulators, law-enforcement agencies or other authorities where required by law.

Where service providers process personal information on our behalf, we require them to handle that information appropriately and in accordance with applicable data-protection requirements.

We do not sell your personal information to third parties.

9. Cookies & Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand how the website is used and, where you have agreed, support analytics, personalised content, advertising and marketing.

Some cookies and technologies are strictly necessary for our website, shopping basket, checkout, security and other essential functions. These do not require consent where permitted by law.

Other technologies, including certain analytics, personalisation and advertising technologies, are used in accordance with your privacy choices and applicable data-protection requirements.

We use a consent-management platform to provide our cookie banner and manage your privacy preferences.

You can accept or decline non-essential cookies and manage your preferences using the cookie/privacy controls available on our website. You can also return to these controls to change or withdraw your choices.

Further information about the categories of cookies and technologies currently in use is available through our cookie/privacy controls.

10. International Transfers

Some of the companies that provide technology, payment, ecommerce, fulfilment, marketing or other services to us may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data-protection law.

Depending on the destination and service provider, this may include reliance on an applicable adequacy decision or appropriate contractual and organisational safeguards.

You can contact us if you would like further information about the safeguards relevant to your personal information.

11. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, taxation, warranty, product-safety, fraud-prevention and regulatory requirements.

Different types of information may therefore be retained for different periods.

When determining an appropriate retention period, we consider factors including:

why the information was collected;
the nature and sensitivity of the information;
legal and regulatory requirements;
accounting and taxation requirements;
warranty and product-safety requirements;
fraud-prevention and security requirements;
potential disputes or claims; and
whether the information remains necessary for the relevant purpose.

Where information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

12. Marketing Preferences

You can ask us to stop sending direct marketing communications at any time.

For email marketing, the easiest method is to select the unsubscribe option included in the email.

You may also contact our Customer Services team.

Changing your marketing preferences will not prevent us from contacting you where necessary in connection with an existing order, delivery, payment, return, refund, warranty claim or other service you have requested.

13. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including the right to:

request access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
request deletion of your information in certain circumstances;
request restriction of processing in certain circumstances;
object to certain processing, including certain processing based on legitimate interests;
object to direct marketing;
request transfer of certain information in a portable format;
withdraw consent where processing is based on consent; and
complain to the relevant data-protection supervisory authority.

These rights are not absolute and may depend on the circumstances and the lawful basis on which your information is processed.

You have the right to object at any time to the use of your personal information for direct marketing.

To exercise a data-protection right, please contact us using the details provided in this Privacy Policy.

We may need to request information to verify your identity before acting on a request.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have the opportunity to investigate.

You also have the right to complain to the relevant data-protection supervisory authority.

As SJTK Limited is established in Northern Ireland, the UK's data-protection regulator is the Information Commissioner's Office (ICO).

Customers in the European Union may also have the right to raise a complaint with the appropriate supervisory authority in their country.

15. Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, misuse, alteration, disclosure or access.

Our website and checkout use secure ecommerce and payment technologies, and payment information is handled by appropriate payment providers.

However, no internet-based service can guarantee absolute security.

Customers are responsible for keeping their account credentials confidential and should contact us if they believe their account or personal information may have been compromised.

16. Children's Privacy

Our products are primarily intended to be purchased by adults for babies and children. Our online store is not intended for children to make purchases independently.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

Where information relating to a child is provided to us in connection with an order, product-support enquiry, warranty claim or other legitimate purpose, we will use that information only as reasonably necessary for the relevant purpose and in accordance with applicable law.

17. Third-Party Websites

Our website may contain links to websites operated by other organisations, including manufacturers and other third parties.

Those organisations are responsible for their own websites and privacy practices. We recommend reviewing their privacy information when visiting third-party websites.

Samuel Johnston is not responsible for the privacy practices of websites that we do not operate.

18. Business Changes

If SJTK Limited or part of its business is reorganised, sold, transferred, merged or otherwise changes ownership or structure, relevant personal information may be transferred as part of that transaction where permitted by law.

Any personal information transferred in these circumstances will remain subject to applicable data-protection requirements.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will be published on this page with the date it was last updated.

Where appropriate, we may provide additional notice of significant changes.

20. Contact Us

For questions about this Privacy Policy, how we use your personal information or to exercise a data-protection right, please contact: