{"product_id":"playeasy-yum-tums","title":"Playeasy - YUM YUMs","description":"\u003cp\u003eInspired by the much-loved facial features of Banana Buddy, Yum Yums are multi-sensory imitation rattles designed to spark connection from birth.\u003c\/p\u003e\n\n\u003cp\u003eSoft plush textures, a gentle rattle bell, playful squeakers and silicone teether elements engage multiple senses while supporting early exploration. The expressive faces naturally encourage eye contact and shared smiles.\u003c\/p\u003e\n\n\u003cp\u003eThese rattles are designed for you to model simple sounds like “nom nom”, “mmmmmm”, playful licking noises and for your baby to watch, listen and copy (eventually). This back-and-forth interaction builds shared attention and lays the foundations for early communication.\u003c\/p\u003e\n\n\u003cp\u003eYum Yums supports key \u003cstrong\u003edevelopmental milestones\u003c\/strong\u003e including:\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\n\u003c!-- more --\u003e \u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eYum Yums are multi-sensory imitation rattles designed to spark connection from birth.\u003c\/li\u003e\n\t\u003cli\u003eSoft plush textures, a gentle rattle bell, playful squeakers, silicone teether elements engage multiple senses\u003c\/li\u003e\n\t\u003cli\u003eYum Yums supports key developmental milestones\u003c\/li\u003e\n\t\u003cli\u003eVisual tracking\u003c\/li\u003e\n\t\u003cli\u003eCause-and-effect learning\u003c\/li\u003e\n\t\u003cli\u003eFine motor skills\u003c\/li\u003e\n\t\u003cli\u003eOral sensory exploration\u003c\/li\u003e\n\t\u003cli\u003eEarly imitation and turn-taking\u003c\/li\u003e\n\t\u003cli\u003eShared attention and social engagement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAvailable to purchase instore and online at Tony Kealys\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Playeasy","offers":[{"title":"Default","offer_id":59850672406609,"sku":"PYY","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/9199\/6753\/files\/310577_1_yum1.png?v=1784715382","url":"https:\/\/www.samueljohnston.com\/products\/playeasy-yum-tums","provider":"Samuel Johnston","version":"1.0","type":"link"}