Tobias & The Bear

Having met in 2007 as creative and editorial heads of a newly launched online fashion store, we were colleagues first, friends soon after and then some time after that, mums to our little dudes, Tobias Fox and Arlo Bear. 

It was a post-maternity leave catch-up at work that triggered the idea for Tobias & the Bear. Bemused by the lack of comfy but cool clothes for baby boys (especially the trend for tough denim on those soft little legs) we became hooked on the idea of launching a collection of printed leggings - pieces we'd be desperate to buy and that would make like-minded parents genuinly excited to shop too. Because, of course, it wasn't just us at a loss by all the limitations out there. Modern, design-conscious parents look for so much more than the 'pink is for girls', 'blue is for boys' style of dressing. Both boys and girls love superheroes, they both love animals and they both love pink - and why shouldn't they. As such, we design Tobias & the Bear with a unisex handwriting.