WHY ICKLE BUBBA?
In 2011, founders Fran and Veronica Vaughan were expecting their first bubba and on the lookout for a stylish and affordable travel system.
They ended up spending far more than they set out to and it was clear that stylish and affordable were an elusive combination.
Shortly after this Ickle Bubba was born, hitting the market with a great value and good looking all-in-one travel system bundle.