About Us

Welcome to Samuel Johnston Baby - Celebrating Quality, Trust, and Tradition since 1936

At Samuel Johnston Baby, we take pride in being one of the UK’s & Ireland’s largest independent retailers, a title we’ve held close to our hearts since our establishment in 1936. As a family-run business, our core values revolve around offering quality, service, and trust.


Why Choose Samuel Johnston Baby?

  • History and Reputation: With over eight decades in the industry, we’re not just a business, we’re a legacy.
  • Exceptional Value: Our expert team believes in buying right. That means more savings for you without compromising on quality.
  • Vast Inventory: From our warehouse to your home, most of our premium, certified nursery goods are ready for immediate dispatch.
  • User-Friendly Experience: Our website ensures hassle-free navigation, catering to every budget and need.
  • Exclusive Deals: Discover our all-in-one bundle deals, tailor-made for your little one.
  • Price Match: Found it cheaper elsewhere? Reach out, and we'll match the price.
  • Flexible Payments & Safe Shopping: We collaborate with Klarna and PayPal to offer seamless and secure transactions.
  • Prompt Deliveries: Trust in our reliable delivery partners for timely and careful deliveries.
  • Customer-Centric Policies: Enjoy peace of mind with our product guarantees and a hassle-free 30-day return policy.
  • Community & Charity: We believe in giving back, both locally and nationally. Every purchase supports a broader cause. Some of the charities we support include Tiny Life, Cash for Kids, Children with Cancel UK.
  • Local Roots, Global Reach: As we grow, our commitment to hiring local and supporting our community remains unwavering.


Customer Service Excellence

Our mission is to ensure every interaction with Samuel Johnston Baby leaves you smiling. Our trained staff, both in-store and online, dedicate themselves to offering personalized assistance. From product demonstrations to answering queries on email, live chat, or social media, we’re here for you.


Experience Excellence In-Store

Visit us at our Newtownabbey store to elevate your shopping journey. With ample parking, including wheelchair accessible car park spaces, and facilities tailored for all - featuring a wheelchair accessible entrance, toilet, and lift. Our certified car seat fitting experts, exclusive after-sales service, and award-winning customer care ensure an inclusive and exceptional experience for everyone.


Join Our Legacy

Your feedback propels us forward. As a 5-star rated establishment, we value your thoughts. After your shopping experience, consider leaving us a review. Together, let’s continue to support new parents on their beautiful journey.


Shop online or visit us in Newtownabbey, N. Ireland, UK. Together, let’s celebrate every moment of parenthood.


Our Showroom


Our Newtownabbey Showroom

Phone  +44(0)28 9083 0022

Phone  Unit 7 Trench Park, Trench Road, Mallusk, BT36 4TY

Opening Hours: 9:30am - 5pm   Monday - Saturday, closed Sunday.


This Branch Offers:
On-site car parking for 30 cars, Car seat fitting, Baby Savings Plan, Free Nursery Lay-away Service  &  Christmas Toy Club.



Free Lay-away Plans available in store.

Layaway Baby Club and Christmas Toy Clubs

We offer free Nursery Lay-away Plans and Christmas Toy Clubs in our store.

Please visit our store to discuss your baby requirements and set up your nursery plan or CLICK HERE for more information.


Our Popular Brands

Our Nursery and Toy brands we do


Company Details.

Samuel Johnston, Samuel Johnston Baby, Samueljohnston.com, and Samueljohnston.co.uk are trading names of Samuel Johnston Limited.
Registered in UK No. NI 20007
UK VAT No. GB 252 959 823. EORI No. GB 252 959 823 000.