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William Wilson, creator of the first coach built model of Silver Cross was the man behind the pram that was created in 1877 and to this day the morals and priciples that William put in place have been upheld by the company.
Quality is the most important thing to SIlver Cross you pride themselves on being uncompromising when it comes to quality and painstaking when it comes to craftmenship and all the while maintaining practical design.
"There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials; the rest is easy." - William Wilson